creative direction for
Andsampson is my independent creative practice in Berlin. I am Andrew Sampson, a multidisciplinary designer, art director, and founding partner of Senap.de. After finishing my studies in Los Angeles, I moved to Berlin to be immersed in and contribute to contemporary visual culture. With a background in film production, narrative theory, and extensive design experience in both the digital and real world, I am quick to consider all aspects of a brand's personality and behaviour on and off screen. I actively involve viewers and use their interaction as a means of producing change in my work. Through this exchange between material and viewer, I create lasting relationships between brands and people.